In 2012, she co-founded Geek & Sundry, the multimedia production company and commercial YouTube channel that helped launch Critical Role in the early days. Felicia Day rose to fame in the early 2000s with The Guild, a comedy web series about a group of adults who play a massively multiplayer online role-playing game like World of Warcraft together, and the show’s success paved the way for Day’s vibrant career in acting and nerdy content creation.